In 2020, I was brought on board XX Artists' Design team as a Motion Designer for my experience in the gaming industry.
During my time on the team, @YouTubeGaming saw steady growth on Twitter, growing from 1.5 million followers to over 2.3 million in the span of three years.
As part of YouTube Gaming's Always On social team, I created crisp motion graphics, fun GIFs and illustrations for numerous campaigns pitched in-house and for paid social.
I helped maintain and devise a cohesive brand identity across all assets. Some campaigns I worked on include #MinecraftMuseum, #YouTubeGameOn, Pride, Earth Day, uTure, and League of Legends Worlds 2022, among others.
Agency: XX Artists
Creative Director: Mackenna Millet, Erin Taj
YouTube Product Marketing Manager: Kate Bryant